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Case — AR & VR

Segredo Lacrado
Virtual Tour

AR & VR Virtual Tour 360° Web
Client: Segredo Lacrado
Category: AR & VR
360°

Immersive tour

1

Virtualized model store

Club

Subscription club

Web

Browser accessible

Project Description

For Segredo Lacrado — a curated lingerie subscription club — we created a fully immersive 360° virtual tour of their model store. Accessible directly from any browser, the experience allows customers to explore the physical space without leaving home, discovering products and the brand's universe in an interactive way.

The virtual tour was designed to introduce customers to Segredo Lacrado's subscription club concept, creating an exploratory journey that bridges the physical and digital worlds. Visitors can navigate freely through the space, learn about the collection, and connect with the brand's identity in an unprecedented way.

No app installation required — the entire experience runs on the web, lowering friction and maximizing reach. The result is a powerful digital showcase that brings the store to life for customers anywhere in the world.

What made the experience unique

A complete 360° virtual replica of the model store, accessible via browser — letting customers explore and connect with the Segredo Lacrado subscription club from anywhere, at any time.

What was developed

  • Full 360° immersive virtual tour of the model store
  • Web-based experience — no app download required
  • Interactive exploratory journey introducing the subscription club
  • Phygital bridge connecting the physical store to the digital audience
  • Brand storytelling through immersive environment design

Project Info

Client Segredo Lacrado
Category AR & VR
Format Web · 360°
Tags Virtual Tour · Subscription Club
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How the experience worked

360° Virtual Tour

Full immersive reproduction of the model store, allowing visitors to navigate freely through every room and discover the collection in context.

Browser-Based

The entire experience runs directly in the browser — no app download needed. Maximum accessibility for any device, anywhere in the world.

Virtualized Model Store

High-fidelity digital replica of the physical store, preserving the ambiance, products and identity of the Segredo Lacrado brand.

Subscription Club Introduction

The virtual journey guides customers through the subscription club concept, increasing understanding and desire to join the experience.

Cross-Device Compatible

Optimized for desktop and mobile, delivering a smooth immersive experience across all screen sizes and operating systems.

Brand Connection

The immersive environment creates an emotional bond between customers and the brand, translating the in-store feeling to the digital world.

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