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Immersive tour
Virtualized model store
Subscription club
Browser accessible
For Segredo Lacrado — a curated lingerie subscription club — we created a fully immersive 360° virtual tour of their model store. Accessible directly from any browser, the experience allows customers to explore the physical space without leaving home, discovering products and the brand's universe in an interactive way.
The virtual tour was designed to introduce customers to Segredo Lacrado's subscription club concept, creating an exploratory journey that bridges the physical and digital worlds. Visitors can navigate freely through the space, learn about the collection, and connect with the brand's identity in an unprecedented way.
No app installation required — the entire experience runs on the web, lowering friction and maximizing reach. The result is a powerful digital showcase that brings the store to life for customers anywhere in the world.
Full immersive reproduction of the model store, allowing visitors to navigate freely through every room and discover the collection in context.
The entire experience runs directly in the browser — no app download needed. Maximum accessibility for any device, anywhere in the world.
High-fidelity digital replica of the physical store, preserving the ambiance, products and identity of the Segredo Lacrado brand.
The virtual journey guides customers through the subscription club concept, increasing understanding and desire to join the experience.
Optimized for desktop and mobile, delivering a smooth immersive experience across all screen sizes and operating systems.
The immersive environment creates an emotional bond between customers and the brand, translating the in-store feeling to the digital world.
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